About
Connecting people to places.
Some of the best things to buy are in shops you can’t visit. We think you should be able to see them anyway.
Fifthwill is a small company based in New York. It started with a simple frustration: a wedding is coming, the best boutiques are on another continent, and a website can’t tell you how a fabric moves or whether the colour is what it looks like.
So we built a way to put someone you can trust in the room. A local shopper who knows the shops walks in, shows you what’s there and tells you what they notice. You see it, you ask, you decide.
What we believe
Local knowledge is worth paying for
Shoppers are the heart of Fifthwill. They set their own rates and keep most of what a session earns.
Honesty over persuasion
A shopper reports what they see. We never promise that something is available, authentic or at a particular price unless it’s been checked, and we never push you to buy.
Open to everyone
Good taste isn’t a members’ club. Fifthwill is for anyone who wants to look more closely at somewhere they can’t be.
The five fine lines in our mark are a quiet nod to rivers, which carry what’s local to somewhere far away. That’s what we hope to do, one city at a time.
